About me
Hi, I'm Raffay Malik, a global e-commerce entrepreneur and product marketing expert. My core areas of interest are supply chain scaling, marketplace performance optimization, and developing customer-centric, conversion-driven brands.
With over five years of experience working in the United States, the Middle East, and South Asia, I have founded and operated a number of ventures, including the global home decor marketplace Aesthetix.pk and the cross-border sourcing platform Impactron. Whether it's refining operations, driving digital expansion through Meta/TikTok advertising or developing product listings to drive results, my work intersects data-driven strategy with creative execution.
I've managed global teams, managed over 500 SKUs across five continents, and enhanced vendor networks and
logistics to cut costs and enhance delivery efficiency. At the University of Iowa's Tippie College of
Business, I'm currently pursuing a degree in Finance & Management, with continued hands-on experience with
real-world impact.
Let's connect and create something amazing.
How I Got Started in Ecommerce
During the COVID lockdown, when everyone was stuck at home, I started thinking, if people can’t go out, why not bring good design to them? That’s when I launched my first e-commerce store. I began selling home décor like frames, canvases, and neon signs, delivering them straight to people’s doors. Courier services were barely operating, so I packed and delivered most of the orders myself, sometimes in my own car, just to make it work. What started as a small hustle turned into a real business. And that’s where my journey began.
What i'm doing
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Entrepreneurship
Building and scaling brands from the ground up, from idea validation to full-scale operations. Successfully launched multiple ventures across e-commerce, F&B, and EdTech.
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Data Management
Using data to drive smart decisions. From analyzing customer behavior to optimizing supply chains, I turn insights into actions that grow businesses efficiently.
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Business-to-Business (B2B)
Connecting manufacturers, vendors, and service providers across borders. I specialize in managing and optimizing B2B relationships to ensure seamless product flow and cost-effective operations.
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Product Marketing & Branding
Crafting compelling product stories and visuals that convert. Whether on Shopify, Etsy, or Amazon-style platforms, I optimize every element for performance.
Testimonials
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Ahmad R.
From sourcing to ad creative, Raffay took our store from idea to execution. His guidance was a game-changer for our launch.
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Zara K.
Raffay helped us completely rework our product listings and ad strategy. We saw a 30% lift in conversions within weeks. Super professional and data-savvy.
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Emily J.
I struggled with getting traction on Etsy until Raffay helped me optimize my listings. We hit our first 1,000 sales way faster than expected.
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Jason
Raffay brought clarity and structure to my entire supply chain. His insights on cross-border logistics and vendor management helped cut costs by 20% and improved delivery timelines. Highly recommended!
